Social Media Marketing Strategies of Netflix India Which Created Buzz Around Sacred Games 2

Sacred Games is an Indian web television thriller series based on Vikram Chandra's novel which got published in the year of 2006 which won Hutch Crossword Book Award in the very same year. Sacred Games is also a first Netflix original series in India, it is directed by Vikramaditya Motwane and Anurag Kashyap.

Sacred Games Season 1 ended with suspense and the audience were biting their nails with curiosity and waited for the Season 2 to come soon, and with this Sacred Games has became most awaited web series on Netflix. As soon as team Sacred Games announced the release date Season 2 on 15th August, Independence Day. The announcement itself made fans go crazy on social media which went viral for weeks and is still trending.

It all started with saying “25 days mein kuch bada honey wala ha” on social media, especially it got trending on twitter.

This time Netflix India took a lead on OTT platform in India since from the day of announcement for the launch of Sacred Games Season 2.

At one point Netflix got trolled for delaying the launch date of Season 2 but Netflix somehow managed this by running a creative post across the social media platform which made audience more curious. Here is the snapshot of a tweet by Netflix India which turned to be positive.

Twitter is a great platform to engage with audience, Twitter campaign goes viral in no time. Netflix India was super active on Twitter with creative tweets about Sacred Games 2 every now and then.

A week before the launch of Sacred Games Season 2, Netflix India posted a CV of its popular character Mr. Ganesh Gaitonde on Instagram which went viral.Netflix India played very well with words as well as it was posting creative contents on different social media platforms.

This are glimpse of Netflix India's Social Media Marketing Strategies to promote Sacred Game Season 2. Now lets talk about moment marketing, in the era of social media moment marketing is gaining more importance, moment marketing identifies the right moments which are relevant to the target audience and designing branded messages around the moments. To put in simple words moment marketing is pushing the right ad, at right time as per the situation. Here are some of the best ads from across the industry which created buzz around Sacred Games Season 2 on social media platform. Have a look!

Vicks VapourRub

This ad for Vicks is a wonderful play on Sacred Games.

Parle-G

Parle-G made the most of that one line from Sacred Games.

Indiabulls Mutual Fund

Always check the scheme performance records before investing.

Godrej Nature's Basket

Now witness the beans ka jadu and let us help you stay up at night to watch it all!

Dominos India

“Apun kaha tha maalum nahi, Apun ko toh bas pizza mangwana tha!”Aap bhi mangwalo. 🍕

Durex

Netflix, we’ve got our ‘chhatris’ ready ☂️

These are few marketing campaigns which was buzzing around Sacred Games Season 2 on social media. Thank you for taking your time to read this article.