Getting the right message in front of the consumer at the right time is a key success for any marketing campaign. Moment Marketing is a great tool to reach out the consumer at right time.By the way what is this “Moment Marketing”? First let’s try to understand what is this all about. “Moment Marketing” is simply a real time tactic used by digital marketers utilizing the current situations around the world. Marketers use mainly social media for this purpose.
Moment marketing is a new concept it has emerged as one of the best digital marketing techniques very recently. Creating contents based on ideas is an old practice. Consideration of current events and happenings across channels is the current trend.Moment marketing is embracing current events by creating campaigns around it which people can relate to easily. In this way marketers can easily reach out to their audience. Moment marketing uses offline experiences of events for online interactions.
“In an era where most often the world is hooked on to all kinds of screens, almost for everything, it's important to keep in mind which moment is relevant for a brand to come in contact with their audience. Moment marketing works great if the brand knows and understands its audience's emotions and expectations. This directly throws light on how important data is for brands to truly know their audience. So with the right data, and some bit of quick planning, latching on to a particular moment/event can work wonders for the brand” Says Kishore Karumbaiah, CCO and Partner, Langoor Digital Advertising.
Today “Moment
Marketing” has become an important part of every brands online marketing
strategy. Few brands like Zomato, Durex, Amul have expertised moment marketing
making the habit of going viral on important events.Ever
since Apple unveiled its 2019 iPhone lineup (namely, the iPhone 11, iPhone 11
Pro and iPhone 11 Pro Max) earlier this week, the internet has been flooding
with hashtags such as #AppleEvent, #iPhone11Pro, #iPhoneProMax marking the top
trends on Twitter, Instagram and Facebook. Brands and marketers of
today rarely let such an opportunity pass without creating some relatable
content and own their 'moment' in the spotlight. Brands took this on various social media
platforms especially on Twitter, Instagram and Facebook speculating about what
possibly inspired the three camera lens placement at the back of the iPhone Pro
model and linking it to their brands.
Here is some of the witty marketing campaigns by
different brands revolving around iPhone 11 Pro.
These are some of the witty marketing strategies of different brands around the launch of iPhone11. If you explore social media you will come across many such moment marketing posts. Thank you for reading this. If you have anything to add or any suggestions please drop in the comments section.
