Why I decided to take Udacity's Digital Marketing Nano Degree Program?

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Hello folks,

It's me Shrinidhi Udupa, currently I am pursuing final year MBA specialized in Marketing. Being a marketing geek I am interested in latest technologies  especially in the field of marketing and analytics. I keep myself updated to the current trend from various trusted sources. Being a management guy I haven't mastered any technical skills. This is IT era and one cannot survive in the corporate rat race without mastering technical skills. So I decided to master digital marketing skills from scratch. I learnt basic skills of Digital Marketing on my own from sources such as Google Digital Garage, Google AdWords, Microsoft Advertising (aka Bing Ads), HubSpot, Google Analytics, Coursera, Udemy, Internshala Training, etc. I wasn't satisfied with this I wanted to explore further and wanted to do hands on projects for upgrading my knowledge and skills.

Once I was sure that I wanted to build a career in Digital Marketing, I started looking for online and offline resources available for the same. I came across quite a few classroom training and online resources but clearly the Digital Marketing Nano Degree Program (click on this it will take you to Udacity DMND Program) stood out.

I figured that it is our habit of learning that will keep us in good stead during this hour of massive shift. I thought it would be best bet to learn something ‘hands-on’ from some of the masters in the industry, and possibly have a credible certificate that is recognized by the industry.

Digital Marketing was a topic that I was very interested in. My research for the best digital marketing program took me to Udacity’s DMND Program (AKA Digital Marketing Nano Degree Program). I looked at Udacity DMND Syllabus (click here to download DMND Program Syllabus), read testimonials. So, I decided to master the platform-specific skills that are valued in the industry and gain a broad understanding of the digital marketing ecosystem, I enrolled for Udacity DMND Program.

What fascinated me to enroll to this program?

Well, Udacity (click here to know more about Udacity) will help us to run live ad campaigns on leading platforms like Facebook Ad Manager (click here to know more about Facebook Ads Manager) and Google AdWords (click here to know more about google ad-words). As it is partnered with Facebook and Google we get certain amount of budget to plan and run the live ad campaigns, then we will analyze the results by using various analytical tools such as Facebook Ad Funnel, Google Analytics, etc.

The other unique thing about Udacity is mentors. Udacity provides an expert mentor in digital marketing for each students. It is very helpful when we have problem in understanding the concepts or difficult in cracking the projects. The mentor even regularly will check our learning progress. We have access to discussion forums and direct communication to a mentor through a chat interface which is straightforward and allows us to exchange files in case we need to. Having a mentor who helps you navigate the material and walks beside you when you get stuck, is invaluable.

When it comes to the curriculum, Udacity’s curriculum was co-created with some amazing partners from Facebook, Google, Hootsuite, HubSpot, MailChimp, and Moz. These players are the best in the digital marketing space.

And finally certifications and career growths, after graduating DMND Program, we will receive a Nano Degree Credential. Also we become a part of Udacity Alumni network. Udacity also provides Career Portal that helps get a job top notch companies in the Industry.

To sum-up, Udacity DMND Program is worth investing your time and money. You’ll get a 360 degree understanding of Digital Marketing, you’ll have the opportunity to get your hands dirty with the most powerful digital advertising platforms to date, and you will obtain a well laid out road-map which will guide you on your digital marketing journey.

Watch this video!

Click here to learn more about Udacity’s Digital Marketing Program! It's a best bet to master the digital marketing skills for the professionals and business'.

Moment Marketing Around the Launch of Apple iPhone 11

Getting the right message in front of the consumer at the right time is a key success for any marketing campaign. Moment Marketing is a great tool to reach out the consumer at right time.By the way what is this “Moment Marketing”?  First let’s try to understand what is this all about. “Moment Marketing” is simply a real time tactic used by digital marketers utilizing the current situations around the world. Marketers use mainly social media for this purpose.

Moment marketing is a new concept it has emerged as one of the best digital marketing techniques very recently. Creating contents based on ideas is an old practice. Consideration of current events and happenings across channels is the current trend.Moment marketing is embracing current events by creating campaigns around it which people can relate to easily. In this way marketers can easily reach out to their audience. Moment marketing uses offline experiences of events for online interactions.

“In an era where most often the world is hooked on to all kinds of screens, almost for everything, it's important to keep in mind which moment is relevant for a brand to come in contact with their audience. Moment marketing works great if the brand knows and understands its audience's emotions and expectations. This directly throws light on how important data is for brands to truly know their audience. So with the right data, and some bit of quick planning, latching on to a particular moment/event can work wonders for the brand” Says Kishore Karumbaiah, CCO and Partner, Langoor Digital Advertising.

Today “Moment Marketing” has become an important part of every brands online marketing strategy. Few brands like Zomato, Durex, Amul have expertised moment marketing making the habit of going viral on important events.Ever since Apple unveiled its 2019 iPhone lineup (namely, the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max) earlier this week, the internet has been flooding with hashtags such as #AppleEvent,  #iPhone11Pro, #iPhoneProMax marking the top trends on Twitter, Instagram and Facebook. Brands and marketers of today rarely let such an opportunity pass without creating some relatable content and own their 'moment' in the spotlight.  Brands took this on various social media platforms especially on Twitter, Instagram and Facebook speculating about what possibly inspired the three camera lens placement at the back of the iPhone Pro model and linking it to their brands.

Here is some of the witty marketing campaigns by different brands revolving around iPhone 11 Pro.

Zomato

Swiggy

Dunzo

Nearbuy

McDonald’s India

Dabur Hajmola

Maharaja Whiteline

The Paan Story

Mobikwik

OnePlus

Indigo Paints

Shaadi.com

IXIGO

Mumbai Metro                                                                                  

Manforce India

Durex India

These are some of the witty marketing strategies of different brands around the launch of  iPhone11. If you explore social media you will come across many such moment marketing posts. Thank you for reading this. If you have anything to add or any suggestions please drop in the comments section.

Social Media Marketing Strategies of Netflix India Which Created Buzz Around Sacred Games 2

Sacred Games is an Indian web television thriller series based on Vikram Chandra's novel which got published in the year of 2006 which won Hutch Crossword Book Award in the very same year. Sacred Games is also a first Netflix original series in India, it is directed by Vikramaditya Motwane and Anurag Kashyap.

Sacred Games Season 1 ended with suspense and the audience were biting their nails with curiosity and waited for the Season 2 to come soon, and with this Sacred Games has became most awaited web series on Netflix. As soon as team Sacred Games announced the release date Season 2 on 15th August, Independence Day. The announcement itself made fans go crazy on social media which went viral for weeks and is still trending.

It all started with saying “25 days mein kuch bada honey wala ha” on social media, especially it got trending on twitter.

This time Netflix India took a lead on OTT platform in India since from the day of announcement for the launch of Sacred Games Season 2.

At one point Netflix got trolled for delaying the launch date of Season 2 but Netflix somehow managed this by running a creative post across the social media platform which made audience more curious. Here is the snapshot of a tweet by Netflix India which turned to be positive.

Twitter is a great platform to engage with audience, Twitter campaign goes viral in no time. Netflix India was super active on Twitter with creative tweets about Sacred Games 2 every now and then.

A week before the launch of Sacred Games Season 2, Netflix India posted a CV of its popular character Mr. Ganesh Gaitonde on Instagram which went viral.Netflix India played very well with words as well as it was posting creative contents on different social media platforms.

This are glimpse of Netflix India's Social Media Marketing Strategies to promote Sacred Game Season 2. Now lets talk about moment marketing, in the era of social media moment marketing is gaining more importance, moment marketing identifies the right moments which are relevant to the target audience and designing branded messages around the moments. To put in simple words moment marketing is pushing the right ad, at right time as per the situation. Here are some of the best ads from across the industry which created buzz around Sacred Games Season 2 on social media platform. Have a look!

Vicks VapourRub

This ad for Vicks is a wonderful play on Sacred Games.

Parle-G

Parle-G made the most of that one line from Sacred Games.

Indiabulls Mutual Fund

Always check the scheme performance records before investing.

Godrej Nature's Basket

Now witness the beans ka jadu and let us help you stay up at night to watch it all!

Dominos India

“Apun kaha tha maalum nahi, Apun ko toh bas pizza mangwana tha!”Aap bhi mangwalo. 🍕

Durex

Netflix, we’ve got our ‘chhatris’ ready ☂️

These are few marketing campaigns which was buzzing around Sacred Games Season 2 on social media. Thank you for taking your time to read this article.